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“That ability to talk back to corporations and media, and for the talk back to be visible is what distinguishes Black Twitter from previous incidents of black communities online.”ĭuring the 2010s, Black Twitter would prevent the tragic deaths of Trayvon Martin, Tamir Rice, Sandra Bland and too many others from being glossed over by news outlets. “Blogs couldn’t talk back to media in real time the same way Twitter can,” Brock says. However, their presence was nowhere near the scale or visibility of Black Twitter. Lipstick Alley, BlackPlanet, OkayPlayer, Crunk and Disorderly – these sites were digital watering holes for early black internet users. Photograph: Shannon Stapleton/Reutersīrock says, before 2010, black-centric blogs would try to pressure mainstream media into covering underreported topics, like 2006’s Jena Six case (which saw activists protesting against the excessive charges six black boys faced for beating a white classmate). The term doesn’t necessarily signal the cultural richness we found within the space.”īlack Twitter has its roots in the low-tech forums and blogs of the early aughts.īlack Twitter has raised awareness around the tragic deaths of Sandra Bland and Eric Garner through hashtags such as #SayHerName and #ICantBreathe. I think that led to a lot of confusion for folks who were outside of Black Twitter. “Whenever you put ‘black’ in front of anything, people think it’s deviant from what’s mainstream. “People who have been affronted or hurt or wounded finally had a voice to make gatekeepers take notice,” he says.Ĭlark says the subsection is not a monolith, but actually composed of numerous, small personal communities and networks, which then band together “when an incendiary event or something that triggers discussion occurs”.Ĭlark argues the term Black Twitter often led to racial biases (ie, depictions of the group as an “angry mob”) during media coverage. Here are just some of the celebrities and companies Black Twitter “cancelled” this decade: Roseanne, Pepsi, Meghan McCain, Gucci, Don Lemon, Iggy Azalea, Karamo Brown, Jeffree Star, Jussie Smollett, Kevin Hart, Kanye West, TI, Jay-Z, the NFL, Gina Rodriguez, Emma Stone, Scarlett Johansson, Chris Brown, Matt Damon.ī rock says the litany of “cancellations” that occurred on Black Twitter this decade were not simply rooted in anger and outrage, as media outlets frequently depicted them. #MetGala /AOSrHDIaY8- timanni May 8, 2018 How the world portrays Jesus vs how the Bible describes him. “You know that the stains from blood money don’t wash off, right?” one user wrote at the time. Users were able to directly put pressure on the juror’s literary agent, Sharlene Martin.
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Later, a juror from the 2013 George Zimmerman trial lost out on a major book deal when Black Twitter voiced disapproval. In 2013, Black Twitter’s outrage was largely responsible for corporations ending their affiliations with chef Paula Deen after she admitted to using the N-word. Its ability to prevent major business deals would also be flexed. Celebrities such as Taylor Swift, Katy Perry, Kendall Jenner and Miley Cyrus were critiqued (and roasted) for adopting traditionally black hairstyles and/or dances. This would be the power of Black Twitter over the course of the decade – a diligent, occasionally merciless watchdog for problematic behavior.Ĭalling out cultural appropriation was a chief focus of the space in the early 2010s.
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Invisible Children’s campaign quickly faded in popularity, and the charity later struggled to survive after its viral moment. The critiques were surprisingly nuanced for a social media space, some citing the call for donations as another incident of “slacktivism”, a term used for low-scale, “feel-good” displays of charity. However, members of Black Twitter were some of the first to criticize Invisible Children, the charity behind the film, for its sources of funding and misleading reporting. The video received over 120m views in only five days and redefined what “virality” meant, with donations towards the cause quickly surging.
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One of the first viral Black Twitter moments of the decade came in response to the documentary Kony 2012, a 30-minute YouTube film that looked at the kidnappings of Ugandan children by a guerrilla group and efforts to find them.
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When Popeyes made that Chicken Sandwich /9GaTWitcDg- Free Atlas August 20, 2019